2026 Content Partnership Proposal

R365 + Cali BBQ Media

2025 was a year of growth for R365 and Cali BBQ Media. We're excited to continue our partnership in 2026 and take it to the next level with the renewal of the Behind the Numbers podcast and the expansion of content creation into new, exciting channels.

Partnership Overview

We're excited to present a clear framework for renewing and expanding our partnership, structured into three strategic buckets designed to maximize Restaurant365's market presence and lead generation capabilities.

Podcast Renewal

Continue the successful "Behind the Numbers" podcast series with strategic guest selection and multi-channel promotion.

Trade Show Media

Comprehensive coverage of industry events with real-time content creation and strategic distribution.

Creator Content

Dedicated creator partnership with Shawn Walchef delivering authentic, engaging content across platforms.

01

Behind the Numbers

Renew the Behind the Numbers podcast for another year, featuring 18 virtual episodes plus 2 in-person episodes at NRA, for a total of 20 episodes. This show will also serve as a way to identify potential partners that we can use for testimonial content in our creator section with Shawn.

Mark Brandau

Mark Cohen

Host

Rich Aurilia

Rich Sweeney

Host

Strategic Focus

  • Thought leadership guests
  • Strategic client appearances
  • Influencer collaborations
  • Multi-channel promotion
  • Identify potential testimonial partners
  • Work to attract big-name guests with larger reach

Deliverables

  • 18 full-length virtual episodes
  • 2 full-length bonus in-person episodes at NRA
  • Cross-platform episode cutdowns for social media
  • Content for LinkedIn, YouTube, Meta, TikTok and paid distribution
  • Weekly alignment with R365 marketing team for production planning and content usage
  • Guest pipeline for testimonial content with R365 partners and clients
$145,000/year
Behind the Numbers Podcast Mark and Rich at NRA Show

Featured Episodes

YouTube Video
YouTube Video
0
YouTube Video
YouTube Video
YouTube Video
02

NRA & RTF

Comprehensive coverage of NRA and Restaurant Transformation Festival (RTF) with strategic content creation before, during, and after events.

Coverage Includes

  • In-person filming of podcast sessions
  • Real-time cutdowns & social content
  • Pre-event promotional videos
  • Post-event highlight reels

Deliverables

  • Same-day cutdowns and event highlights
  • Pre-event promotional content
  • Content for paid + organic distribution
  • Year-round event hype content
$50,000/year (includes travel costs)
NRA Promo Video
Liron Nevon CEO Video
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
RTF Event Coverage
03

Creator Content with Shawn Walchef

A dedicated creator partnership delivering 26 YouTube-style videos (3-5 minutes each) focused on customer testimonials, product releases, webinar promotions, event coverage, and podcast highlights, each with additional social media cutdowns.

Content Focus

  • Customer testimonials
  • Product release promotions
  • Webinar promos
  • Event promotions
  • Podcast episode highlights

Deliverables

  • 26 main videos (3-5 minutes each)
  • 52 social media cutdowns
  • Monthly publishing calendar
  • Distribution across YouTube and social platforms
$120,000/year
Cali BBQ Unboxing Video
Nashville Promo Video